Experience

• 

  Lead Product Designer @ Domclick

  July 2022 — Today
  • Led UX and development of the homepage and key screens for largest real estate platform across web and mobile apps.
  • Collaborated with 20 product teams and Design System to structure the homepage.
  • Led usability studies and A/B testIncreased key conversion rates by 8% through usability studies and A/B testing.s, resolving 30+ sales issues.
  • Solved 30+ sales issues with global search, AI assistant and personalised features..
  • Drove a 15% increase in purchases by revamping the Residential Complexes section.
• 

  Founding Product Designer @ Beeline

  January 2021 — July 2022
  • Designed award-winning pet app, hitting 100K downloads in 6 months for a telecom startup with 50M users.
  • Optimised onboarding, increasing registration rates by 2.5x.
  

  Lead Product Designer

  August 2018 — January 2021
  • Led B2C web design for a telecom serving 50M customers.
  • Launched Sharing Everything Bundle, growing customer base by 11%.
  • Established a design system, cutting product costs by 4x.
  • Overhauled the B2C website, leading a team of 6 designers.
  • Created innovative products: a touch screen TV UI, eSIM and messaging app.
  

  Product Designer

  January 2013 — August 2018
  • Redesigned high-traffic interfaces, boosting sales by 9%.
  • Revitalised Convergent Tariffs, doubling new connections to 1M in 5 months.

• VOLUNTEERING

  

  Design Mentor @ Adplist.org

  July 2022 — Today
  • Mentored in 70+ sessions, ranked in the top 10% of Russian mentors.
• 

  Lecturer @ The British Design School

  November 2022 — January 2023
  • Taught an intensive UI/UX course on text integration and onboarding design.