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Alexander

Savchenko.

Senior Product Designer
London-based with UK ILR
focused on Web & App design
currently shaping a design system
at Worldpay

Current Work

Worldpay Design System

Building a design system for global B2C and B2B payment products used by 1M+ merchants. Since May 2025

Senior Product Designer

Design Systems

Design Tokens

Enterprise Platform

Worldpay Design System previewWorldpay Design System preview

Cases.

Crypto App Redesign

Simplified the design of the Zumo app and improved its look and feel. January 2025

Senior Product Designer

UI/UX Design

Quick Redesign

Read Case Study

Trailine App.
5 Improving Ideas

Simplified the design of and improved its look and feel. February 2025

Rapid Redesign

RØDE Web Desktop App. Voice Memos

Created a voice notes app for easy recording, playback, and organisation. April 2025

Rapid Design

Main Homepage Redesign for Real Estate Search

Improved key indicators and the transition to new styles. July 2024

Lead Product Designer

15M MAU

Growth Design

End-to-End Redesign

Design System

Read Case Study

Creating an App for Pet Lovers

Created an application design from scratch and helped launch MLP in 6 months. February 2022

Founding Product Designer

100K downloads

Startup 0→1

End-to-End Design

Read Case Study

Works from Behance.

Listva. Time-Sharing Platform. B2B SaaS 2022

FIFA 2022 Free Match Wall Chart. PDF 2022

Tariffs on the Beeline website, 50M сustumers. WEB 2021

COVID-19 statistic. Concept WEB 2020

About Me.

Hey there 👋

I’m a Senior Product Designer creating B2C web and mobile products across fintech, telecom and real estate.

Currently at Worldpay in London, I’m shaping a cross-platform design system for web, iOS and Android payment products.

I specialise in design systems, product strategy, growth and 0→1 — from simplifying complex journeys to building scalable foundations for product teams.

I also build and ship independent iOS and web products using AI-assisted workflows with Codex, Claude, Cursor and Figma AI tools.

My Resume.

Alexander Savchenko

London, UK, SW19
alexsavdesign@gmail.com

Experience

  • Senior Product Designer @ Worldpay, London

    May 2025 — Present
    • Leading a cross-platform design system across Worldpay payment products.
    • Designing scalable components and tokens for web, iOS and Android.
    • Covering SMB, POS and online payment experiences at enterprise scale.
    • Driving design system adoption across 20+ product design teams.
  • Lead Product Designer @ Domclick

    July 2022 — October 2023
    • Led UX of homepage and core screens across web and mobile.
    • Increased key conversions by 8% through research and A/B testing.
    • Drove a 15% increase in purchases by redesigning property development journeys.
  • Founding Product Designer @ Beeline

    January 2021 — July 2022
    • Designed an award-winning pet app, reaching 100K downloads in 6 months.
    • Optimised onboarding, increasing registration rates by 2.5x.

    Lead Product Designer

    August 2018 — January 2021
    • Led B2C web design for a telecom serving 50M customers.
    • Built a design system cutting costs 4x; launched products growing the base by 11%.

    Product Designer

    January 2013 — August 2018
    • Redesigned high-traffic interfaces, boosting sales by 9%.
    • Revitalised Convergent Tariffs, doubling new connections to 1M in 5 months.
  • VOLUNTEERING

    Design Mentor @ Adplist.org

    July 2022 — Today
    • Mentored in 70+ sessions, ranked in the top 10% of Russian mentors.
  • Lecturer @ The British Design School

    November 2022 — January 2023
    • Taught an intensive UI/UX course on text integration and onboarding design.

RECOGNITION

  • UK Global Talent endorsement, 2023 · Gold Winner, Indigo Design Awards, 2023 · Certificate of Honour, Ministry of Digital Development, 2020

SKILLS

  • · Design Systems
    · Design Tokens
    · Product Strategy
    · Design Leadership
    · Interaction Design
    · Prototyping
    · Visual Design
    · UX Research
    · Usability Testing
    · A/B Testing
    · Growth Design

AI WORKFLOW

  • · AI-assisted prototyping
  • · Design-to-code
  • · Product development
  • · Codex
    · Claude
    · Cursor
    · Figma Make
    · Figma Agents

KEY TOOLS

  • · Figma
  • · Adobe CC
  • · Recraft
    · Miro
    · Jira
    · Confluence

EDUCATION

  • Radio-Electronic Systems Engineering
    Moscow Aviation Institute

LANGUAGES

  • · English: Advanced (C1)
  • · Russian: Native (C2)

SIDE PROJECTS & INTERESTS

  • Building and shipping independent iOS & web products · Photography · Architecture · Birdwatching
  • Download PDF

How I Work.

Simplifying
Products

I distil complex functionalities into intuitive, user-friendly interfaces, bringing key elements into focus to create a seamless experience.

‍Enhancing User Experience

Through extensive research and testing, I craft engaging, highly functional designs that eliminate pain points and exceed user expectations.

Delivering on Goals & Deadlines

Balancing creativity and practicality to align designs with business goals through stakeholder collaboration, delivering on time.

Reviews on ADPList.

Design

Research

Storytelling

Design

Research

Storytelling

Looking for a designer? Let’s connect!

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©  2025 Alexander Savchenko
Design Cases
About Me
LinkedIn
LinkedIn
Resume